Archive for ‘Marketing & Strategy’

From the inbox to the mailbox…direct mail is back (well, it never left but it’s making a comeback!)  Direct mail has always had the potential to be a powerful marketing tool but today even more so.

Advertising is a means to get your message to a large audience. It’s a very artistic way of communicating with the customer. Advertising serves a critical purpose in the business world. It enables sellers to often compete with one another for the attention of a buyer.

How and why creating a mobile-centric digital strategy can change the face of your business. Have you ever looked at a business website on your mobile device and thought…this is awful! Hard to read, images are blurred, content is hard to digest, then you move on

In today’s world excellent customer service doesn’t just happen face to face. Millions of people everyday interact with businesses virtually. Why shouldn’t exemplary customer service happen online as well as in-person? It should! Spot-on customer service is the gateway to repeat business, word of mouth referrals and overall business elevation.

Who needs to create a “Personal Brand?” For starters, Professional Athletes, Performers, Authors, Speakers, Influencers, Chefs, Politicians and pretty much anyone in business. Even Retail Business owners with a strong ethos need to create and maintain a personal brand aside from their retail business.

It’s been a CRAZY year! We know, we know, but we’re not quitters! We’re business owners and marketers! When it comes to preparing to market in 2021, we don’t just want you to get in the game or stay in the game, we want you to get ahead of the game and eventually win! Got it?

Let’s break down all the ways you can reach potential shoppers this season and a checklist for each way.

Three benefits to using storytelling to grow your business.

As a full-service marketing agency, we’re constantly evolving and fine tuning our marketing practices.  Now, in the midst of a global pandemic, we’ve had many conversations with our clients about how to pause, evaluate and pivot, based on ever-changing circumstances. We’ve gathered some of our best practices and ideas on how to rethink your marketing […]